While watching TV recently, an ad for Bacardi appeared. Unfortunately, the spot's song was "Daylight", the opening track on Grand, Matt and Kim's sophomore effort. Unfortunate, because it appears commercials are the new way for up- and-comers to gain exposure (And in turn, their songs are a way of ultimately selling more alcohol. Win, win situation right?) . Similarly, The British foursome, The Kooks, have "Shine On", from their 2008 release Konk, in a Michelob Ultra campaign. While "Fools", a track from The Dodos' first album Visiter, is paired with a Miller Chill ad.
The problem with all of this, is that I like all three of these groups and I can't really blame them. When faced with the choice between "selling-out" and eating, well, there is no choice. It just saddens me a bit that this commercial route seems to be more trend than fad.
July 21, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment